What is SEO?
It stands for Search Engine Optimization. It’s the process of getting high quality traffic to your website, as well as brand awareness through non-paid and organic search results.
A great example is when you try and google for specific services or products and stumbling across a company or brand that you’ve never heard of before but it turns they have exactly what you were looking for.
Why should your business invest in SEO?
The reason why its important to invest time and money implementing an SEO strategy is because theres countless amount of people actively looking for services and products that your business is offering.
The goal is to get your business rank high in Google searches so people that are looking for your service or product will visit your website, reach out to you and become a new customer.
Once your business consistently ranks high on Google searches. It will make it easier for your business to grow because you have potential customers looking you up every day!